Websites
E-Commerce Websites
E-Commerce websites for frictionless online shopping
We have an in-house website development team at our office in Christchurch who build custom E-Commerce solutions for fast, easy, secure online shopping experiences. You can sell anything on a Pinnacle&Co. E-Commerce website, from physical goods to virtual services.
Whether you’re launching your first store or upgrading an existing one, we’ll tailor it to fit your business and your customers’ needs.
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Why choose E-Commerce site from Pinnacle&Co.?
A successful online store needs to do more than simply display products. It needs to create a shopping experience that feels easy, trustworthy and enjoyable from the moment a customer lands on your website.
At Pinnacle&Co., every E-Commerce website is custom-built around your business, your products and the way your customers shop. From navigation and product layout to mobile experience, speed and checkout flow, every detail is designed to help customers feel confident buying from you online.
You also have the support of a real Christchurch-based team who understand how to combine design, functionality, SEO and marketing strategy into an online store that works hard for your business. The result is an E-Commerce website that not only looks professional, but is built to support long-term growth and stronger online sales.

“We’ve seen a 500%+ increase in cash sales since we’ve been online.”
Nadia Marinelli, Shardlows
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Customer experience is the key element to success
We focus on providing your customers with a seamless shopping experience from the instant they arrive at your E-Commerce website.
Navigation and Searchability
The products or services that your customers want must be easy to find, exactly where they expect to find them.
Functionality
Your E-Commerce website must do everything that your shoppers expect it to do. For example, offering the ability to compare products side by side if that’s a necessary part of the customer decision process. Your site must load fast too. A fast website is vital to holding customers’ attention, and Google loves fast sites too.
Images and information
High-quality product images and detailed information give shoppers confidence to purchase. Detailed information also gives you the opportunity to load up on Google keywords for the product or service you’re offering.
Upselling and Cross-selling
Every sale creates an opportunity to increase the value of a customer’s shopping cart by automatically suggesting complementary products.
Loyalty Programmes
Offering a first purchase or sign-up incentive is a great way to begin building customer loyalty. We can integrate an ongoing loyalty programme into your E-Commerce website.
Payment Security
All our E-Commerce sites integrate with the leading payment gateways so your customers can shop confidently.
(Note: Not currently offered – requires Klaviyo integration)
‘Still looking’ and Abandoned Cart Alerts
A customer who looks but doesn’t buy, or adds items to their shopping cart but doesn’t complete their purchase, isn’t necessarily a lost customer. We can keep your products or services top of mind by recontacting shoppers after they’ve left your website with a chance to take another look or an extra incentive to buy.